Fergie's Tech Blog

Nielsen to Add DVR Viewing Habits

Daniel Terdiman writes in the C|Net Media Blog:

For what seems like almost as long as anyone can remember, the measurement everyone uses has been that of Nielsen Media Research.

But in the last few years, with the advent of digital video recorders, the Nielsen ratings haven't counted a small but growing portion of the audience pie: those who time-shift most of their T.V. watching via Tivo or any other DVR provider.

Now, however, Nielsen said it is ready to adapt to modern times. According to the Associated Press, the T.V. ratings measurement king plans on Boxing day (Dec. 26) to begin including audiences' DVR habits in its valuable reports.

posted by Fergie @ 12/19/2005 04:32:00 PM