Sony Draws Ire With Urban PSP Graffiti Campaign
Ryan Singel writes in Wired News:
Seeking to market its handheld game device to hip city dwellers, Sony has hired graffiti artists in major urban areas to spray-paint buildings with simple, totemic images of kids playing with the gadget. But the guerrilla marketing gambit appears to be drawing scorn from some of the street-savvy hipsters it's striving to win over.
Coming on the heels of widely publicized news that Sony music CDs infected customers' computers with security-hole-inducing spyware, the campaign for the PlayStation Portable is being derided on the internet as an attempt to buy the credibility of street art.