Sony QRIO: Robot Rock
Melina Z. Ryzik writes in The New York Times:
It took more than a year, but Beck finally found the performers he wanted for his new video: they are about two feet tall, with shining eyes, silver skin and killer moves. Thanks to them, the video for "Hell Yes" has been enjoying heavy rotation on MTV2 since its premiere several weeks ago. (It can also be seen on Beck.com.) And thanks to the video, the QRIO (as in "curious"), a robot manufactured by Sony, is now a rising cyberstar.
The idea for the video was Beck's. Enamored of an early clip of the robots he saw online, he began a search for the creators. A long search. "There was a point," he recalled, "where a guy showed up in a robot costume to demonstrate that he could do the video." He finally met with QRIO's makers in Japan to negotiate the appearance.
posted by Fergie @ 12/06/2005 10:39:00 AM
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