Buying Music From Anywhere and Selling It for Play on the Internet
Robert Levine writes in The New York Times:
Working in the media and entertainment group of the consultants McKinsey & Company, Greg Scholl got a firsthand look at the inefficiency in the music business: the major record labels focus on creating hits, and they rarely make money on releases that sell less than a few hundred thousand copies.
Now, as chief executive of The Orchard, a music distributor that sells to iTunes, Napster, Yahoo and other digital music services, Mr. Scholl is trying to exploit that inefficiency.
The Orchard is seeking to make money by purchasing music from small independent and foreign labels, and then distributing it to digital music services.
posted by Fergie @ 1/09/2006 06:52:00 AM
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