Oracle Slammed for False Advertising Claims
Tom Sanders writes on vnunet.com:
Market research firm Stratascope has leashed out at Oracle for misrepresenting its data in a marketing campaign.
The enterprise software vendor last week issued a statement claiming that " Research shows Oracle retail customers are 49.7 per cent more profitable and 61.5 per cent more capital efficient than peers." The vendor based its findings on data provided by Stratascope.
"We have no knowledge of the validity of the criteria and methodology [Oracle] used, particularly because several of their claims are based on a set of data that we do not possess," Stratascope chief executive Bruce Brien said about the Oracle claims.
He demanded that Oracle issue a correction.
posted by Fergie @ 1/23/2006 12:30:00 PM
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