Fergie's Tech Blog

Microsoft Readying Vista Marketing Blitz

Aiming to re-create the excitement that accompanied the launch of Windows 95, Microsoft is gearing up for a massive campaign to launch Windows Vista.

Chairman Bill Gates has tasked the Windows marketing team with repeating its achievements with the decade-ago launch, such as convincing scores of people to line up at retail stores to purchase the operating system. The marketing budget won't be finalized until the end of Microsoft's fiscal year in June, but "regardless of that, we're still being held to that goal," said Dave Block, a senior product manager for Vista.

posted by Fergie @ 3/07/2006 08:01:00 PM