Wednesday, March 15, 2006

Microsoft Targeting Younger Consumers

'Fergie Fudgehog'?

This cannot be good.

Sara Kehaulani Goo writes in The Washington Post:

Microsoft Corp. has a strategy to win over a whole new generation of consumers and his name is Fergie Fudgehog.

The software company plans to unveil Fergie and several other children's animal characters today with an entertainment concept called "Viva PiƱata" which Microsoft plans to turn into a Saturday morning cartoon show this fall and an Xbox 360 game by the holiday season. In a deal with children's entertainment and licensing firm 4Kids Entertainment, which licensed Pokemon and Teenage Mutant Ninja Turtles, the technology giant is reaching out to younger gamers in an effort to promote its latest console, Xbox 360, to the entire family.

More here.


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