Online Travel Industry: Adware is OK
Alex Eckelberry writes over on the Sunbelt Blog:
The Interactive Travel Services Association (ITSA), an industry trade group whose members include Expedia, Orbitz, Hotwire, Hotels.com and others, has made an announcement [.pdf]:More here.
Advertising in adware is ok, as long as it’s not spyware. ITSA believes adware “can be useful to many consumers because it provides timely, relevant and money-saving information, or it helps defray the cost of free linked software programs.”
posted by Fergie @ 3/21/2006 11:47:00 AM
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