Fergie's Tech Blog

Click Fraud Rate Lower Than Expected

Elinor Mills writes on the C|Net Yahoo! Blog:

The rate of click fraud -- fraudulent clicks on pay-per-click-based online ads -- is less than 14 percent as opposed to the 20-to-30 percent or higher that some companies have previously said, according to a new report from a company that monitors click fraud for advertisers.

The Click Fraud Index shows that the overall industry-wide average click fraud rate is 13.7 percent. The click fraud rate at top tier search engines, like Google and Yahoo, is even less at 12.1 percent, the data show. The rate rises to 21.3 percent at Tier 2 search providers and 29.8 percent at Tier 3 search companies, according to the Index.

posted by Fergie @ 4/18/2006 12:00:00 PM