New 'Stealth' TV Ads Assailed
New technology may change the way TV does business.More here.
It's called virtual product placement and, reports CBS News correspondent Cynthia Bowers, it can add just about anything to shows that already exist.
The value of product placement was drummed home in 1982, when the loveable space creature "ET" helped put Reese's Pieces on the map.
But now, says Bowers, the time-honored advertising tradition of putting brand-name products into scenes in movies or TV shows is being facilitated by hi-tech, bringing it to a new level.
posted by Fergie @ 4/12/2006 08:39:00 AM
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