Fergie's Tech Blog

For AllofMP3.com, Downtime is Better Than Advertizing

Tony Smith writes on Reg Hardware:

What's the best way of boosting your share of the music download market? For Russian song supplier AllofMP3.com, three days' downtime appears to be the best bet, it seems. According to online traffic data, the website's share of the internet audience more than doubled as news of its possible demise broke.

Data derived from Alexa Toolbar users' web viewing habits for the last three months shows AllofMP3.com reached, on average, 600 out of every million internet users. Jump forward to the period 13-16 May, and the reach figure leaps to 800 and then almost 1300.

posted by Fergie @ 5/19/2006 09:49:00 AM