Fergie's Tech Blog

TiVo Sees if You Skip Those Ads

David Lazarus writes in The San Francisco Chronicle:

TiVo revealed the other day that it's offering TV networks and ad agencies a chance to receive second-by- second data about which programs the company's 4.5 million subscribers are watching and, more importantly, which commercials people are skipping.

This raises a pair of troubling questions: Is TiVo, which revolutionized TV viewing with its digital video recording technology, now watching what people watch? And is it selling that sensitive info to advertisers and others?

posted by Fergie @ 2/04/2007 12:39:00 PM