UK Papers Spark Online Ratings War
Alexandra Berzon writes on Red Herring:
What's the top newspaper Web site in the United Kingdom? Why, that depends on who you ask.More here.
Several top papers have recently engaged in a minor spat over which is the top trafficked "quality" newspaper Web site in the country. The Daily Telegraph recently began declaring as much in an advertising campaign. That led Guardian Unlimited executives and journalists to claim the top spot themselves.
The problem? Both claims are, possibly, legitimate. It depends on what measurement company you go to for information.
posted by Fergie @ 2/07/2007 10:07:00 PM
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