Wednesday, October 31, 2007

Group Proposes 'Do Not Track' List for Web

Catherine Rampell writes on The Washington Post:

A group of privacy, consumer and technology groups today proposed the creation of a "Do Not Track" list similar to the "Do Not Call" phone list so consumers could prevent companies from tracking what Web sites they visit.

The proposal follows growing complaints about companies' use of consumers' Web activities for behaviorally targeted advertising, which tailors ads based on the Web sites individuals visit. The proposal was submitted to the Federal Trade Commission as one of a list of suggested actions for protecting consumers' privacy.

More here.


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