Fergie's Tech Blog

A Hacker Dream Come True: Adobe and Yahoo! Tests Ads Inside PDF Documents

Eric Auchard writes for Reuters:

Software maker Adobe Systems Inc and Internet company Yahoo Inc said on Wednesday they will offer a service to let publishers run advertisements in Adobe's popular document-reading format.

The new service, Ads for Adobe PDF Powered by Yahoo, presents publishers with an alternative to conventional subscriptions, which, if widely adopted, could open up a new model based on free, ad-supported publishing, analysts said.

posted by Fergie @ 11/28/2007 09:26:00 PM