Fergie's Tech Blog

Rabbit-Ear Users Don’t Know The End (of Analog TV) Is Near

Saul Hansell writes on the New York Times "Bits" Blog:

In less than 14 months, any traditional television set still connected to its antenna will receive nothing but static, as the broadcasting industry cuts over completely to its new digital frequencies.

A recent poll by the marketing arm of the cable industry shows that most people still have no clue this is going to happen.

In a telephone survey in November of 1,017 people, only 48 percent said they had heard about the switch to digital television. And only 17 percent correctly identified 2009 as the year that analog television will be cut off.

posted by Fergie @ 12/20/2007 02:50:00 PM