Yahoo! Has More Than a New CEO...
...they also have some serious allegations of "false and deceptive" advertisers in their business flow.
Yahoo's Right Media ad marketplace features widespread ads exactly designed to deceive. I present ten examples of these deceptive ads, and I critique their unwelcome characteristics.Much more here.
To estimate the prevalence of deceptive tactics, I examine Right Media's own analysis ad characteristics -- finding that by Right Media's own admission, deceptive ads total 35% or more of Right Media's advertising inventory.