Yahoo! Has More Than a New CEO...
...they also have some serious allegations of "false and deceptive" advertisers in their business flow.
Ben Edelman:
Yahoo's Right Media ad marketplace features widespread ads exactly designed to deceive. I present ten examples of these deceptive ads, and I critique their unwelcome characteristics.Much more here.
To estimate the prevalence of deceptive tactics, I examine Right Media's own analysis ad characteristics -- finding that by Right Media's own admission, deceptive ads total 35% or more of Right Media's advertising inventory.
posted by Fergie @ 1/13/2009 09:55:00 PM
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