Tuesday, January 13, 2009

Yahoo! Has More Than a New CEO...

...they also have some serious allegations of "false and deceptive" advertisers in their business flow.

Ben Edelman:

Yahoo's Right Media ad marketplace features widespread ads exactly designed to deceive. I present ten examples of these deceptive ads, and I critique their unwelcome characteristics.

To estimate the prevalence of deceptive tactics, I examine Right Media's own analysis ad characteristics -- finding that by Right Media's own admission, deceptive ads total 35% or more of Right Media's advertising inventory.

Much more here.


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