Fergie's Tech Blog

Amazon Rejects Phorm's Behavioral Advertising

Thomas Claburn writes on InformationWeek:

Behavioral advertising is getting the cold shoulder in Europe.

Following news on Thursday that the European Commission has begun legal proceedings against the United Kingdom for allowing Phorm to deploy behavioral advertising technology that violates European Union privacy rules, Amazon said it would not allow Phorm to use its Webwise behavior tracking service on any of its Web domains.

"We have contacted Webwise requesting that we opt out for all of our domains," said an Amazon spokesperson in an e-mail.

Asked to supply a reason for the decision, the company's spokesperson did not reply.

posted by Fergie @ 4/15/2009 04:16:00 PM