Capital One Says Its e-Mail 'Too Important to be Spam'
Bob Sullivan writes on the MSNBC "Red Tape Chronicles" Blog:
Kevin, a 40-year-old from Sacramento, Calif., likes to keep a tidy inbox. He's very deliberate about removing himself from mailing lists and anything else that might clog up his e-mail. So recently, when he received a marketing pitch from his credit card company, Capital One, he quickly asked to be removed from its list. The response he got surprised him.More here.
"We bring these offers to customers as part of our customer agreement and therefore do not provide a means to prevent this valuable information from reaching them," the firm responded.
In other words: "No."
Kevin, who requested that we withhold his last name for privacy reasons, was surprised and disappointed by the rejection.
"They seem to be reserving the right to waste money by annoying me ... while my feelings about opting out make clear that I am not a valuable target of their marketing," he said.
Because Capital One has an established business relationship with Kevin, it has the right to contact him via e-mail under the terms of the CAN-SPAM Act.
Note: And people wonder why phishing is successful. Yikes. -ferg