Tuesday, June 09, 2009

Capital One Says Its e-Mail 'Too Important to be Spam'

Bob Sullivan writes on the MSNBC "Red Tape Chronicles" Blog:

Kevin, a 40-year-old from Sacramento, Calif., likes to keep a tidy inbox. He's very deliberate about removing himself from mailing lists and anything else that might clog up his e-mail. So recently, when he received a marketing pitch from his credit card company, Capital One, he quickly asked to be removed from its list. The response he got surprised him.

"We bring these offers to customers as part of our customer agreement and therefore do not provide a means to prevent this valuable information from reaching them," the firm responded.

In other words: "No."

Kevin, who requested that we withhold his last name for privacy reasons, was surprised and disappointed by the rejection.

"They seem to be reserving the right to waste money by annoying me ... while my feelings about opting out make clear that I am not a valuable target of their marketing," he said.

Because Capital One has an established business relationship with Kevin, it has the right to contact him via e-mail under the terms of the CAN-SPAM Act.

More here.

Note: And people wonder why phishing is successful. Yikes. -ferg


At Wed Jun 10, 12:34:00 PM PDT, Anonymous Anonymous said...

These idiots are the kings of junk snail mail as well, refusing to print the name of their company on the envelope (if you ever doubt politicians are corrupt, ask yourself why refusing to identify yourself on unsolicited snail mail is not a crime).

I send them scrap metal in their prepaid return envelopes.


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