Email forwarding amounts to ritual gift exchange
Will Knight writes in NewScientist:
Forwarding a quirky email or an amusing link or video attachment to colleagues may seem innocent enough, but it is the modern equivalent of ritual gift exchange and carries with it similar social implications, say US researchers.
Benjamin Gross at the University of Illinois, US, and colleagues studied email forwarding behaviour by conducting informal interviews among email users. He says forwarding emails plays a vital role in constructing and maintaining modern social ties, despite the phenomenon receiving scant attention from social scientists.
posted by Fergie @ 7/12/2005 09:52:00 AM
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