Travel Sites Rate Poorly In Sharing Customer Data
Antone Gonsalves writes in TechWeb News:
More large airlines and travel firms are sharing customer data with other companies without permission or have unclear privacy policies than six months ago, a research firm said Monday.
In analyzing 41 of the largest online travel companies in six categories, 38 percent in the current quarter failed in the way they handled customer privacy, The Customer Respect Group found. That compared to about 26 percent in the first quarter of the year.
Most industries have shown a decrease in the sharing of customer data with third parties, but the travel industry has bucked the trend because of the many co-marketing deals in which an airline, for example, will offer hotel reservations and car rentals, along with plane tickets.
posted by Fergie @ 7/25/2005 05:41:00 PM
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