Yahoo! buys Whereonearth to enhance local search
A Reuters newswire article, via Yahoo! News, reports that:
Yahoo said on Tuesday it has acquired a small UK company called Whereonearth to help improve its local search and mobile phone services and compete more effectively with search leader Google.
Whereonearth specializes in location-based Internet services, including a sophisticated database of geographical locations that will let users search for local goods and services without entering a zip code or post code.
Terms of the deal were not disclosed. Privately-held Whereonearth, which has about 25 employees, has had a limited licensing deal with Yahoo since 2000.
posted by Fergie @ 10/18/2005 10:50:00 AM
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