Fergie's Tech Blog

Internet Puts 'Word of Mouth' on Display

A Reuters newswire article, via C|Net News, reports that:

NBC's "My Name Is Earl" is typically the highest-rated new show on television among viewers aged 18 to 49, a demographic traditionally prized by advertisers. But is it enjoying the best so-called "buzz?"

It is, and the show getting the next-best buzz, a seemingly intangible metric, is Fox's "Prison Break." Getting the worst buzz--before they were canceled--was NBC's "Inconceivable" followed by Fox's "Head Cases."

Such are the findings from research firm Brandimensions, which used its proprietary technology to gather written comments from Internet chat rooms, message boards, blogs and the like in order to determine which new shows boast the best--and worst--buzz.

posted by Fergie @ 12/13/2005 05:26:00 PM