Disney Applies ESPN Model to Broadband Strategy
A Rueters newswire article by Gina Keating, via Yahoo! News, reports that:
For years ESPN has thrived as one of the most lucrative franchises on U.S. cable TV, commanding high license fees for the loyal viewers who expect to see the sports network in their basic subscription packages.
Now, ESPN parent the Walt Disney Co, is out to replicate that success in the broadband Internet market as it pursues on-demand delivery of content ranging from sports and news to hit TV shows like "Lost" and "Desperate Housewives."