Fergie's Tech Blog

Survey Reveals Mobile Phone Revenue Hurdle

Echoing something I've been saying for years, a Financial Times article by Aline van Duyn, via Yahoo! News, reports that:

Mobile phone users are unlikely to pay extra to access the growing range of video and audio content available on their phones, according to a global KPMG survey. This trend could push operators into rethinking their business models.

Mobile phone users in Asia, where multimedia products are more advanced than in other regions, are already reluctant to pay a premium for this content. Similar behaviour is expected in Europe and the US as media companies step up efforts to sell content to wireless users.

posted by Fergie @ 3/19/2006 04:02:00 PM