Fergie's Tech Blog

Two technology geeks at the South by Southwest music conference in Austin, Texas--Make Magazine editor Phillip Torrone and EYEBEAM research-and-development fellow Limor Fried--decided they would modify a Roomba robot vacuum cleaner to perform in traffic, much in the way the frog in the video game Frogger was intended to negotiate heavy traffic as it tried to cross the street.

The Roomba is shown here before it was readied for its real-life Frogger tribulations very early in the morning on Wednesday.