Microsoft Plans to Buy Video Game Ad Company
Microsoft Corp plans to pay $200 million to $400 million for Massive Inc., a privately held company that places ads in videogames, the Wall Street Journal said on Wednesday.More here.
The deal to buy the two-year-old start-up highlights the increasing importance of advertising in nontraditional media, the report said. It noted Massive's clients include Coca-Cola Co., Honda Motor Co., and other advertisers that are boosting spending on ads in videogames.
Officials at Microsoft and Massive could not immediately be reached for comment.
posted by Fergie @ 4/26/2006 06:18:00 AM
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