Wednesday, April 26, 2006

Rob Reiner Comedy Sees 'Both Sides' of DVD Format War

Although the jury's still out on the whole Blu-Ray vs. HD-DVD debacle, I think this is probably the first smart thing that I've seen Hollywood do in a while.

Thomas K. Arnold writes for Reuters:

Delivering on a promise made months ago, Warner Home Video has announced the first hybrid disc to feature high-definition (HD) DVD content on one side and standard DVD content on the other.

"Rumor Has It" will be in stores May 9, the same day as the regular DVD of the film, a Rob Reiner-directed romantic comedy starring Jennifer Aniston and Kevin Costner.

The announcement comes a week after the first two HD-DVD players, both from Toshiba, arrived in stores along with three software titles: "Serenity," from Universal Studios Home Entertainment, and Warner's "The Last Samurai" and "The Phantom of the Opera."

Warner senior vp market management Steve Nickerson said several weeks ago that Warner would be releasing a series of "hybrid" discs to ease the transition from standard to high-def DVD.

More here.

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