Fergie's Tech Blog

Apple in Talks to Offer Movies at iTunes

Hmmm. An opportunity to download DRM'd movies at $19.99 or more? No thanks.

Via Reuters.

Apple Computer Inc. is in talks with most of Hollywood's studios to offer movie downloads via its popular iTunes Music Store Web site, show business newspaper Daily Variety reported on Monday.

Citing unnamed sources, Variety said iTunes might begin offering film downloads by the end of 2006, but currently a price on iTunes is a sticking point in negotiations.

Apple's Chief Executive Officer Steve Jobs is said to want one flat price of $9.99 per movie, whereas studio executives want a range of prices that mirrors videos and DVDs at retail stores which, generally speaking, run from discount titles at a few dollars apiece up to $19.99 or more for new releases.

Spokespeople for Apple and most of Hollywood's big studios either declined to comment or were not immediately available.

posted by Fergie @ 6/19/2006 02:22:00 PM