Highly Innovative Pizza Advertising
Image source: OhGizmo!
Andrew Liszewski writes over on OhGizmo!:
Ok so this doesn’t exactly score high marks in the gadget department but in terms of design and innovation it definitely ranks up there on the list. From ad agency Saatchi & Saatchi this new take on the pizza flier is sure to get noticed as long as you glance out your peephole that is.More here.
Looking at the second image there I can only assume that Papa John’s is hoping the novelty of the flier is enough to distract people from the sticker that has been semi-permanently adhered to their nicely finished front door. And thinking back to my many trips to Vegas and the ‘variety’ of fliers that were stuck to my motel door each night promoting local ‘freelancers’ I can only begin to imagine how this idea will be adopted by others.
posted by Fergie @ 6/26/2006 08:48:00 PM
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