FTD Sues Rival ProFlowers.com Over Ads
An AP newswire article, via SFGate.com, reports that:
FTD Group Inc. said Wednesday it sued the owner of rival flower delivery service ProFlowers in federal court, denouncing as false and misleading its advertisements claiming that flowers are shipped "direct from the fields."
The lawsuit alleges that ProFlowers parent company Provide Commerce Inc. misleads consumers by stating that its flowers bypass middlemen, extended stays in refrigerators or warehouses. In fact, FTD said, the flowers are stored in a half-dozen refrigerated warehouses around the country and kept in inventory, meaning they are not cut to order as ProFlowers' ads claim.
posted by Fergie @ 8/24/2005 04:34:00 PM
1 Comments:
Wednesday, August 9, 2006
Provide Commerce, FTD Resolve Lawsuit
San Diego-based Provide Commerce, operator of the popular ProFlowers, Cherry Moon, and Uptown Prime online retailers, and floral delivery service provider FTD Group said Tuesday that the two companies have resolved FTD's lawsuit against Provide Commerce. FTD had filed a lawsuit in August of 2005 over false advertising and unfair competition. The two companies said that neither party admitted to the allegations in their lawsuits against each other, and that no money will be paid to either side. The two also said that Provide Commerce will make certain modifications to future advertising and that FTD will dismiss a trademark action brought against Provide Commerce. Provide Commerce operates ProFlowers, a online floral delivery service along with a number of other online retail businesses.
Post a Comment
<< Home